The importance of creating great commercial real estate marketing collateral is typically underappreciated. Follow these guidelines to ensure CRE success. Commercial real estate firms offer an array of brochures, email templates, and other printed material when they are promoting their property. One of these papers is an “Offering Memorandum” (OM) that is a legal document that describes the objectives, risks, …
I almost titled this post “Commercial Real Estate Photography for Beginners,” but felt uneasy with what that title would have suggested. Drone photography for commercial real estate clients is definitely not for beginners, per se. Commercial real estate photography is, more often than not, marketing-oriented, and to effectively capture great marketing photos you must already have a keen eye for …
The term “drone” usually brings to mind military use or the neighborhood kid’s new toy. However, individuals and large organizations are finding drone technology to be a useful tool. The Federal Aviation Administration (FAA) predicts by 2020, there will be seven million drones flying over the United States. Currently, the FAA estimates there are 1.5 hobbyist drones flying around and …
Florida is well-known for its 1,800 miles of coastline, hundreds of freshwater springs, delicious citrus and, of course, Disney World. However, the state is adding a new designation. A recent study found that Florida is tied for the highest number of commercial drone applications in the U.S., just behind California. Florida’s standing is impressive since it has about half the …
hink about the last time you were on an airplane coming home after a long trip. You’ve begun your descent. A bell-tone sounds from the PA system and you’ve been instructed to fasten your seatbelt and return your seat and tray table to an upright position. You look around. What are the passengers around you doing? Some are gathering their …
Real estate agents have long understood that in this highly visual age, online photos and videos can have a substantial impact on whether a prospect buys or passes on a property. For many years, professional videography has been used to display property details, accentuate its positive attributes, and communicate a sense of presence to potential buyers and lessors. Now drones …