Hollywood has caught on to this phenomenon and begun using drones in a big way. This shouldn’t be a surprise. Drones have been used to film everything from action sequences in Game of Thrones to the beautiful and serene scenes in the short film, Flight of the Butterflies. Watch a few drone videos and you’ll soon start to notice them everywhere. For a long time, many Academy Award winning films were praised and rewarded for beautiful cinematography captured using expensive equipment such as camera dollies. Consider the ante fully upped. While we’re used to enjoying beautiful cinematography in the theaters or while binge-watching Netflix on our couches, we’re not as used to seeing commercial real estate, industrial equipment, and utility stations (!) depicted in such an elegant manner. You might be surprised at how easily businesses can out-do traditional dolly shots and create popcorn-worthy imagery of their own products or services. Dollies and aerial scissor lifts were once the tools of expensive film crews and unable to capture multi-dimensional angles extending up to 400 feet in the air. You might call drone video “flying dolly cinematography” because of its ability to capture moving footage from all angles (apologies to those of you who had hoped to see an American Girl doll hurdling through the air).
What’s in it for Me?
So Hollywood delivers what consumers want. Where does that leave you and your marketing campaigns? You only have a couple of seconds to capture someone’s attention when he or she visits your website. Why not use drone technology to produce over-the-top imagery when it is so accessible? Integrating drone video into your media campaigns can help you immediately engage your customers with your product or service in an imaginative and innovative style. The benefits don’t stop there. It can even improve your SEO and overall website performance while inspiring the curiosity of a window-seat spectator or winning the discriminating approval of a Hollywood movie director.