And What the Heck is a Grey Card? I talk to photographers all the time who shoot completely in manual mode, take time to perfect the shutter speed, aperture, and ISO of their photos, yet they leave the white balance set to auto. White balance is a key component in all photography, and is essential when capturing accurate recreations of …
The construction industry is booming. Businesses are breaking ground in new locations everywhere, and companies are allocating resources to overdue renovations on existing properties. There’s no better environment for construction companies looking to differentiate themselves and set themselves apart from the competition. Many firms are doing this by integrating innovative breakthrough technology into their projects and processes. By embracing technology …
I almost titled this post “Commercial Real Estate Photography for Beginners,” but felt uneasy with what that title would have suggested. Drone photography for commercial real estate clients is definitely not for beginners, per se. Commercial real estate photography is, more often than not, marketing-oriented, and to effectively capture great marketing photos you must already have a keen eye for …
What is a Hyperlapse? A hyperlapse is similar to a timelapse, but the camera is moving, rather than being in one set position. These can be used to speed up the motion of something that moves very slowly, such as clouds or fog, or to show the changing colors of a sunset. This creates a new perspective, and an even …
Drones are everywhere. Since taking the business world by storm in late 2016, the technology has quickly transformed from a nice-to-have luxury, into a must-have commodity. Like with any new technology, some people embrace the modernization, while some are hesitant to change the way that things have been done for years. Although the drone industry is still relatively new, drones …