Pennsylvania Neighborhood

Marketing Real Estate With A Photo Montage

It really does take fresh ideas to get noticed and stand out in the competitive real estate market. Generating new lead sources should go beyond writing creative listings and need to appeal to the visual and emotional senses of prospective buyers. Real Estate photo montage marketing has become a dynamic method of displaying the interior, exterior and distinctive amenities of a property in one seamless video production.

What Is A Photo Montage

The original idea behind a photo montage is reminiscent of an art collage as taught in K-12 art classrooms, where cut-out images or photographs of different sizes and orientation are overlapped and creatively arranged to create one new disparate yet composite image. Visual graphic artists took the grade-school collage to another level by skillfully combining several photographs together for artistic effect or to show a panoramic landscape in a single photographic montage.

A real estate photo montage is actually a short movie clip. When professionally created, a seamless presentation of stunning photographs is presented in a fashion that draws the viewer into the real estate scenes as if they are actually present. At the same time, voice-over information or graphic text or clip art will sublimely inform prospective buyers of pertinent information. Here are the key ingredients that should be included in a good real estate photo montage:

  • Welcome Sequence
  • Engaging Titles
  • Seamless Transitions
  • Creative Graphics Art
  • Spirited Music
  • Clear Voice Over

A Great Photo Montage Starts With Great Photography

A keen eye for distinct views, an in-depth knowledge in the use of light and shadows, along with great composition techniques are what distinguish professional real estate photographers from amateurs. To capture the beauty of a residence, professionals move beyond snapping shots of the facade and each room. It is accomplished by implementing techniques such as capturing aerial photos and taking into account the time of day, the proper sunlight and background sky scenery, and staging unusual angles for dramatic effect.

Light cascading through a window and falling softly onto beautiful hardwood floors; the twilight sky casting an uncanny reflection on a swimming pool; striking outdoor lighting silhouette’s the home against the darkness of landscaped trees – these are great photos that incite an emotional reaction and appeal to the visual senses.

More Than A SlideShow With Added Special Effects

Partner with a professional that is skilled in creating more than a slideshow of real estate photographs. Many special effects are available to move the photo montage along with vibrancy, to keep viewers engaged and to present the owner’s intentions without over-selling. A panoramic pan effects can show a dramatic view of the entire great room, while slow-motion zooming in or out can seamlessly move viewers throughout the kitchen and highlight the many amenities included. The result is a mesmerizing walk through the property –  and all this from one set of professional real estate photographs.

Another special effect technique involves manipulating aerial photographs to resemble a fly-over of the property. Real estate developers looking to market large real estate lots are turning to drone photography to capture spectacular views of property to include in marketing materials. Implementing special effects, aerial photography, and the appropriate voice and graphical elements will create a photo montage sure to distinguish your property from the rest.

Statistics Show Real Estate Photography Makes A Difference conducted an internal study comparing 350 different listings in the same zip code. Those homes featuring photographs shot by professionals sold 50% faster and 39% closer to the asking price. Prospective buyers also viewed professional real estate photographs 118% more than other listings.

Another study demonstrates that sharper photos shot with a DSLR camera by professionals had the best home-selling success versus those taken by amateurs with a point-and-shoot camera. Take advantage of professionally created photo montages to market residential properties in the best light possible.


About the Author

Adam Shore

Adam is a Central Florida alum who recently left the Orlando area to relocate to Denver, where he enjoys shooting aerial photography of the Rocky Mountains. And to ski. He is a member of the AMA and was been a drone photographer since the early days of the industry. Follow him @dronegenuity.